Privacy Policy

I’ll Be Clear About Things:

Your privacy is so important online. I can’t emphasize enough how much you should be aware of your rights online

I use Google Analytics Demographics Analysis – which means that this site is using cookies. Demographics analysis let me see things like age and gender for my users. None of this information is personally identifiable. I can’t see anything about you, specifically, just that, say, 67% of people on my site are women. Analyzing demographics helps me write better stuff for my readers. Don’t want to be tracked? This resource will make it so.

I only get your email address if you give it to me. So if you sign up for the LBTL newsletter anywhere – whether it’s a sidebar box, a box in a post (probably offering you something from the resource library), or the popup that comes out when you go to leave the site – I’ll have your contact info and keep in touch. You can unsubscribe from the LBTL newsletter at any time. Also – I don’t share your email address with 3rd parties. You guys trust me enough to share your contact info, and I won’t betray that trust. If you’re getting spam, it came from somewhere else, and if you think it’s somehow associated with LBTL, please contact me at right away, I’ll figure out what’s gone wrong.

I sometimes write sponsored posts. Sponsored posts are pretty common in the blogging world, and involve a brand compensating a blogger to include their product/service in content. I will always disclose any sponsorship, and I refuse to write anything I don’t personally believe. I’ve turned down sponsorships I’m not comfortable promoting in the past, and I’ll continue to do so.

I sometimes use affiliate links. Affiliate links mean that if you make a purchase of a product or service that I’ve referred you to, I’ll get a cut of the profit. This doesn’t cost you anything extra, or affect your purchase in any way. Think of it like earning commission off of sales, like a realtor does. I will always disclose when a post features affiliate links.


What I Can See

  • How many times a page has been viewed
  • What pages any user is likely to visit from there
  • Proportional demographics – what percentage of readers fall into certain age/gender/location categories
  • What products have been purchased through affiliate links
  • Your name and email address if and only if you subscribe to our mailing list. Even then, I cannot connect your name or email address to any other informationa bout you or activity you take on the site (except a comment you use your name for).

What I Can’t See

  • You. I won’t know your name, email address, real address, age, gender, location, credit card number, shoe size, favorite color, or literally anything else about you unless you comment or email to tell me. If you sign up for our mailing list, I will see that your name and email address exist, but I can’t connect it to any other information about you.
  • Any past sites visited or purchases made by you
  • Who clicks affiliate links
  • What any particular person buys from an affiliate link
  • Pretty much anything else, honestly.

If I do anything else I feel you should be notified of, I’ll add a plain English explanation to this list. If you’re a law student, lawyer, or masochist, feel free to read the full legalese version of the privacy policy below.




When you subscribe to our mailing list, as part of the subscription process, we collect the personal information you give us such as your name and email address.

When you browse our site, we also automatically receive your computer’s internet protocol (IP) address in order to provide us with information that helps us learn about your browser and operating system.

Email marketing: With your permission, we may send you emails about our store, new products and other updates.


How do you get my consent?

When you provide us with personal information to comment or subscribe to our mailing list, we imply that you consent to our collecting it and using it for that specific reason only.

If we ask for your personal information for a secondary reason, like marketing, we will either ask you directly for your expressed consent, or provide you with an opportunity to say no.

How do I withdraw my consent?

If after you opt-in, you change your mind, you may withdraw your consent for us to contact you, for the continued collection, use or disclosure of your information, at anytime, by contacting us at or mailing us at: Living Between the Lines 1009 S First St., Champaign, IL, 61820, United States

All email correspondence will include a one-click “unsubscribe” link in the footer of the email which will remove you and all personal data from our system.


We may disclose your personal information if we are required by law to do so or if you violate our Terms of Service.


In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us.

However, certain third-party service providers, such as mailing list management services (in our case MailChimp), have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions.

For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers.

In particular, remember that certain providers may be located in or have facilities that are located in a different jurisdiction than either you or us. So if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located.

As an example, if you are located in Canada and your transaction is processed by a payment gateway located in the United States, then your personal information used in completing that transaction may be subject to disclosure under United States legislation, including the Patriot Act.

Once you leave our store’s website or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our website’s Terms of Service.


When you click on links on our store, they may direct you away from our site. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements.


To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed.

We do not collect credit card or other payment information from you.


Here is a list of cookies that we use. We’ve listed them here so you can choose if you want to opt-out of cookies or not.

_session_id, unique token, sessional, Allows Shopify to store information about your session (referrer, landing page, etc).

_secure_session_id, unique token, sessional


By using this site, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site.


We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.

If our store is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you.


If you would like to: access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information contact our Privacy Compliance Officer at or by mail at Living Between the Lines

[Re: Privacy Compliance Officer] [1009 S First St., Champaign, IL, 61820, United States]